Next generation underwriting
Who we are
Avatar is a forward-thinking MGA delivering next generation underwriting solutions for the US property market.
Driven by best-in-class technology, we offer direct and facultative (D&F) augmented underwriting applying enhanced data analytics to underwriting excess and surplus (E&S) lines.
Targeting US mid-market property insurance on risks, we combe cutting-edge technology and data analytics with experienced underwriters, facilitating improved risk assessments, fast response times, and precise pricing.
Our team
About Santam
Avatar is backed by investment from South African insurer Santam.
Listed on the Johannesburg Stock Exchange (JSE) Santam is a leading insurer providing a range of general, specialist and reinsurance products, in Southern Africa and internationally through a network of over 3,300 intermediaries and direct channels. The financial services group is 107 years old, with a market capitalisation of over GBP2 billion.
Contact us
General Enquiries
Gallery 7
1 Lime Street
London EC3M 7HA
Media Enquiries
Haggie Partners
Avatar@haggiepartners.com
+44 (0)20 7562 4444
Simon Clapham
Chief Executive Officer, Chief Underwriting Officer
Simon Clapham is to be appointed the Chief Executive and Chief Underwriting Officer of Avatar. With more than 40 years of global experience in the Lloyd’s insurance market, he has worked in underwriting and broking companies in the insurance industry in the UK and the US. Currently Chief Underwriting Officer at Aon Underwriting Managers and previously Head of Underwriting Performance Management at Liberty Specialty Markets. Among other roles in his extensive career, he was also the Active Underwriter for Brit’s Syndicates 800 and 2987, and member of the Board at Brit Insurance Holdings plc and the Lloyd’s Market Board.
Adrian Williams
Chief Operating Officer
With more than 25 years of senior leadership experience in the international insurance market, Adrian has a background in corporate finance, acquisitions and start-ups at Lloyd’s. His previous roles include Co-founder, Chief Legal Officer and Head of Risk, Governance & Compliance at Volante Global, Managing Director and EMEA General Counsel at Swiss Re and Head of Legal for QBE European Operations.
Clare Bailey
Head of Property
Clare Bailey is the Head of Property at Avatar. With more than three decades of experience in the London and US insurance markets, Clare has held senior underwriting roles at Unicorn Underwriting, Lancashire Insurance Group, and Aspen Insurance. Her background also includes a range of analytical roles at Faraday Syndicate, Risk Management Solutions (RMS) and Beazley Syndicate.